Today, Rose Luxton is taking a break from promoting her home decor inventory on Instagram – a continuing source of online orders for her – to update her QuickBooks accounting skills in case she needs to take over the bookkeeping of her Bronte business Lakeside Livin’.
Rose’s three-year-old storefront is located on Bronte at Lakeshore. As owner of the building and proprietor of the business, she’s taking advantage of the COVID-19 closure to prepare for a brighter future.
“If my business doesn’t survive,” says Rose, “I want to know I left blood, sweat and tears behind; that I did everything I could.”
What Rose is Doing/Has Done:
· Updating her website (tweaks she was going to do later this year)
· Taking free virtual workshops through the Digital Main Street program
· Rotating the products displayed in her storefront windows – “Lots of people are walking by,” she says.
· Updating the paper message posted on her door inviting customers to call about products
· Following financial support various governments have offered; she hasn’t applied for any yet
· Posting positive messages or pictures about Bronte on her Instagram and Facebook pages
· Cancelled future inventory (Easter-themed products) she knew she couldn’t sell or carry for a year
· Applied for a Facebook Small Business grant
· Laid off her part-time staff; she’s the remaining staff although she’s not paying herself
· Called her regular customers to check in on how they’re doing
· Staying busy and staying positive
“I imagine when this is over, people will be clamouring to shop, eat out and re-connect,” she says, “I want to be ready.”
Watch the 2018 Hidden Gems video of Rose in action.
How are you and your business coping? Have insights, advice or support to share with your fellow business owners? Let us know: email@example.com or 905-825-3258